Essentials for the Modern Man By Lululemon

Part of a final group project, we developed a Lululemon Subscription Box, "Essentials for the Modern Man" centered around male health/wellness items along with the inclusion of a Lululemon product. Our goal was to increase the number of men purchasing Lululemon products while also raising awareness of the their menswear product lines. Our full report and creative brief is located at the bottom of this page.

The box was designed by myself. I want with this black and gold color way, stepping away from their traditional colors of red and gray. I wanted to give the brand a new feel, one that might attract the male demographic. A sleek black linen, bi-fold box, with a gold Lululemon logo (representing the luxury component of the brand) and the double "M" squiggle, representing the "Modern Man" logo.